One of the spin-offs of Axcil's Formula 2 season was being featured in a fast growing PC game called RFactor2 being developed by ImageSpace Incorporated. Described as a simulation video game, RFactor2 has features such as weather effects, reflections and accurate shadows and a variety of other

exciting elements.

 

Currently Axcil is in Indianapolis, USA competing in the Indy Lights series. Gaming and other endorsements contribute a large part of the sporting value chains. RFactor2 which runs on the Microsoft Windows platform is a ‘heralding catalyst’ to many markets and global consumers for featured personalities

such as Axcil and their partners. Afri-Hype lead sponsor and partner to Axcil Jefferies also had their brand feature in the video game screenshots also accessible online (www.ractor2.net) giving them a head start from a business and brand equity perspective. 

 

Naturally Jefferies feels honoured to appear in the game. “I’m so excited to be featured on a computer game. It’s awesome. To be honest I have been playing the game, and of course driving my Afri Hype F2 car. I hope all of Africa enjoy racing our team Zimbabwe car and feel part of our dream.  Afri Hype was fantastic in supporting me and I am proud that they are on our car." 

 

Article Issued by:  Steve Wicks